Price Match Guarantee
Our Best Price, Guaranteed.
At Capital City Kia, we believe you shouldn't have to choose between the best service and the best price. We use real-time market data to price our inventory aggressively from the start. However, if you find a lower price elsewhere, we'll match it. Shop with total peace of mind knowing you're getting the most competitive deal in the region without the stress of endless haggling.
How it Works
3 Simple Steps to Your Best Deal
- Step 1: Present Your Offer: Bring us a written, "one-to-one" price quote or lease worksheet from any Kia dealership within a 30-mile radius. This must be presented prior to your purchase or lease agreement.
- Step 2: We Verify the Details: Our management team will quickly verify the offer to ensure the vehicle's year, model, trim level, and equipment are an exact match to our in-stock unit.
- Step 3: We Match the Price: Once verified, we'll adjust our price to match the competitor's offer. It's that simple - you get the price you want with the hometown service you deserve.
Terms & Conditions
Eligible Vehicles: The Price Match Guarantee applies exclusively to the purchase or lease of new, untitled, in-stock vehicles at Capital City Kia. This offer excludes service loaners, demonstrators, previously titled vehicles, damaged units, and all pre-owned inventory. The competitor's vehicle must be currently available for immediate sale at the time of verification.
The "One-to-One" Requirement (MSRP): The guarantee applies to vehicles of the identical year, make, model, and trim level with an identical MSRP. While we strive for an exact match, Capital City Kia reserves the right to make reasonable price adjustments for minor equipment variances or accessory differences.
Verifiable Written Offers: A qualifying "Written Offer" is defined as a formal, personalized quote or lease worksheet addressed to the customer from a licensed Kia dealership within 30 miles.
- Validity: The offer must be dated within the last 30 days.
- Exclusions: Public advertisements, mass emails, automated website "e-prices," text blasts, and verbal quotes are not eligible.
- Transparency: The offer must include a full breakdown of all material terms, including MSRP, dealer discounts, and any added fees.
We do not match "bundled" offers or those contingent on specific financing terms. To ensure a fair comparison, the competitor's price must not be tied to:Requirement of in-house financing with undisclosed interest rates.Forced "add-on" packages (e.g., paint protection or theft recovery systems).Trade-in over-allowances: any competing offer will need to be adjusted for any instance where, in our reasonable judgement based on industry standard pricing, the competing dealer has artificially lowered the price of the new vehicle by paying above market value for the trade.Specific rebates for which the customer may not qualify (e.g., Recent College Grad, Military, or Loyalty).
Frequently Asked Questions
Our Price Match Guarantee is our commitment to being the price leader in our community. If you find a lower written offer on an identical new Kia from a local competitor, we won't just meet it — we’ll verify the details and match the price to ensure you get the best deal right here at Capital City Kia.
Our 30-mile radius is designed to cover our local neighbors throughout Merrimack County and Central New Hampshire. If you have a written quote from a Kia dealer in nearby areas like Manchester, Tilton, or the Merrimack Valley, bring it in! We are dedicated to keeping your business local by offering the most competitive pricing in our immediate area.
The automotive market moves fast. We want our customers to shop with 100% confidence, knowing they don't have to leave the area to find the lowest price. This program allows us to be transparent and provide the "Best Price Guarantee" our local community deserves.
A qualifying offer is a formal quote, lease worksheet, or purchase agreement from another Kia dealership. It must be a personalized, one-to-one communication addressed to you that includes the vehicle’s VIN, MSRP, and a full price breakdown.
No. Because every used vehicle has a unique history, mileage, and condition, the Price Match Guarantee applies only to new, untitled, and in-stock Kia vehicles currently on our lot.
To qualify for a match, vehicles must be an "apples-to-apples" comparison (same year, trim, and MSRP). If there are minor differences — like different floor mats or cargo organizers — our management team will review the quote and make every effort to adjust our price to account for those variances.
No. We do not match offers that are contingent on "in-house" financing. Many dealerships hide the true cost of the car in a higher interest rate. We believe in transparent pricing where the vehicle's cost isn't tied to a specific loan product.
The Price Match Guarantee must be presented and verified prior to your purchase or lease agreement. It cannot be applied retroactively to prior purchases.
Final Provisions: The Price Match Guarantee is valid only at the time of purchase or lease and does not apply to prior purchases. Capital City Kia may, without notice, at any time and in its sole discretion, modify or discontinue the Price Match Guarantee. Eligibility is determined by the terms in effect on the date of the vehicle contract.
How Can We Help?
* Indicates a required field
-
Capital City Kia
158 Manchester Street
Concord, NH 03301
- Sales: (603) 227-0550
Loading Map...